A friend of mine (a mom and fellow blogger who has been on the scene for the past seven years) and I had a conversation recently about the time one must commit for a long lasting future in social media to be possible.
This got me thinking about why so many people don’t make it in the arena. As a relative newby, one might not consider me schooled enough on the factors that go into long-term success, but I do believe that I have grown my own set of skills (in the past six months) that give me some credibility.
Success in social media requires near constant attention and time to build a brand, a name, something that people want to click back to, connect with or buy.
Great blogs have failed not because they weren’t well written or received. Often, it’s simply because they weren’t given the chance to grow and change. It takes time to tweak one’s focus and find one’s path. A great many writer’s have escaped the blogging world and left us with blank paged URL’s. I see it everyday and I always wonder where they’ve gone.
Tweeting requires an awful lot of updates, as does one’s facebook page. The nice thing about facebook, though, is that when you update there it goes directly to Twitter (if you set it up that way). You must remember to post with a hashtag or the tweet with your facebook link may never be read.
How you choose what to post is also important. Ask yourself, do my words here have anything to do with my brand or would it be better to suited for my friends on my personal facebook page? There’s a difference between the two pages for a reason. Not everything I tell my friends do I necessarily need to share with my followers. Although, come to think of it, a lot of what I tell my followers, I’d never share with my friends. Maybe it’s time to combine my facebook pages into one? It’s a decision yet to be made.
I read recently that the most successful tweeters do so in the afternoon. I spent the past couple of days looking at my followers traffic (and those I follow, too) and decided that this isn’t true for my area of interest.
Most of the people with whom I’ve connected are runners, social media junkies, health promoters, and lovers of all things fashion. A huge number of them are moms, too.
The mom factor makes afternoon posts difficult to accomplish. It’s the afternoon when the kids get out of school and need their moms for snack making and cooperative playtime in the back yard. Unless you are posting on your phone with one hand and pushing a couple of swings with another, it’s highly unlikely you are doing either job to the best of your ability. I decided (for me) that I wasn’t able to do both jobs at once and so Internetland only happens early in the morning when the kids are playing, early afternoon when they are in school, and late at night after the monsters are in bed.
Pinterest is a fantastic way to build a brand. Start to pin things you like and soon you might be turned onto another pinner with a similar mindset. There are fantastic pinners (here, here, and here) who are growing businesses and share their aesthetics. I know that they spend an awful lot of time in the social media ocean based on the quality of their content and near constant updates to their pins. It’s necessary and important to continue to add to the images, since it acts as an inspiration board for yourself and others.
Most days I’m not sure what I’m building, but I am a social media toddler and it’s par for the course. The folks who have lasted and made names for themselves also began with an idea (and a voice), but it was their perseverance that grew their Internet credibility.
I realized this week that lower stats and less time to post are a part of the game.
The true definition of entrepreneurial spirit encompasses many qualities such as uniqueness, creativity, and adaptability.
Success in social media, whether you blog or promote a business, build a brand through Pinterest or grow a particular facebook page also takes an awful lot of work.
If you are like me and determined to make a place for yourself in it the advice is simple.
Hang on and keep at it, because the working (like the training for a marathon) is where our skills are grown, new friends and relationships are built, and where together we can impact our communities with our words, pictures and ideas.
The hub for all I do, marthawills.com documents life from a working mom's point of view. When not mothering, I manage the social media needs of small businesses through Wills Media Group, LLC, and write a weekly column for Raleigh's News & Observer online entitled, Are We There Yet? Most recently, my passion for health and wellness led me to become involved as a consultant for Beautycounter, a company that's making a difference by educating about toxins in products, spreading the word via the web.
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