Paying full price is silly these days, unless of course you are rolling in dollar bills and buying the most high-end fashion straight from the runway (even then, I’m not sure those girls are paying full price).
For the rest of us who only dream of sitting in tents at fashion week, our hearts pine, but our pocketbooks do not. The creation of flash sale websites like Gilt Groupe (my favorite), Haute Look, and Rue La La have up to this point helped make us fashionable, while not breaking the bank.
This morning I received an early invite to a soon to be launched site called Hipiti created by co-founders Rama Katkar and Kristin Flink (friends from Stanford business school whose love for Internet shopping and finding great deals spurred the idea). Their website was built to simplify the shopping experience by collecting information about your favorite retailers and compiling a dashboard of recent sales (Gilt Groupe included) making the need to filter through mass promotional emails a thing of the past.
Even Lululemon is listed as a choice to add to your dashboard! Those of us always following the We Made to Much section recognize how fast LLL’s sales pieces are scooped up lightning fast only to be gone forever.
Even better (according to their Twitter feed), new companies and lines will be added as the demand grows.
Hipiti hop….hip fashion calls!
How about you? Will it be a site that will help you in your busy life?
The hub for all I do, marthawills.com documents life from a working mom's point of view. When not mothering, I manage the social media needs of small businesses through Wills Media Group, LLC, and write a weekly column for Raleigh's News & Observer online entitled, Are We There Yet? Most recently, my passion for health and wellness led me to become involved as a consultant for Beautycounter, a company that's making a difference by educating about toxins in products, spreading the word via the web.
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