I’ve recently discovered Tumblr; the tumbleblog platform which hosts shorter blog posts, heavier in multimedia content.
Started in 2006, I am late to the party, and if you’re reading this maybe you are, too.
Tumblr functions much like a regular blog, with some exceptions that make it unique.
1. A larger focus on imagery, images, visual imagination and gif files (shorter snipets of compressed data).
2. Youngins with clever thoughts and the inclination to express flock to the site, resulting in a younger audience.
3. Pretty templates, much prettier than Pinterest. There isn’t the same kind of categorization as Pinterest (boards) either, and when you re-blog a post it goes straight into your feed.
4. Another avenue to expand your reach. We’re not calling it a brand anymore, are we?
5. Many visual artists use Tumblr as their main blog, foregoing more traditional platforms altogether.
6. Some Tumblr blogs serve as communication centers for spreading a particular theme.
For example, one blogger I follow seems to spend half of her time re-blogging every healthy eating post she can find, while committing the rest of her time to openly answering questions about her own exercise and fitness routine. All of this information keeps her feed stream moving, and she’s garnered a pretty large following.
In this way, Tumblr feels a lot more like Twitter, but with the added visual component.
Grow with Stacy posted a great piece about how refusing to add photos to your blog can kill your traffic. In it, she covered a lot of information in regard to imagery that I didn’t know (i.e. how to use Flickr to your advantage), and she’s right; humans are visual and images are important.
If you like the idea of a younger audience, and love the idea of a visual stream of consciousness approach, log onto Tumblr and start to follow the artists who speak to you.
Do you use Tumblr? Will you now?
The hub for all I do, marthawills.com documents life from a working mom's point of view. When not mothering, I manage the social media needs of small businesses through Wills Media Group, LLC, and write a weekly column for Raleigh's News & Observer online entitled, Are We There Yet? Most recently, my passion for health and wellness led me to become involved as a consultant for Beautycounter, a company that's making a difference by educating about toxins in products, spreading the word via the web.
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