February 16, 2013 § 8 Comments
This past Summer I was introduced to a clothing retailer called Zara. Opened in Spain in 1975, by a man named Amancio Ortega, the store’s selling of low-priced knockoff’s of high-end fashion was such a success that Mr. Ortega soon opened more stores all over Spain.
Eventually Zara moved through Portugal, and by 1989 entered the U.S. By 2007, Zara was present in 73 different countries.
I wondered why I’d never heard of them, but it made sense when I read about their “zero advertising policy,” very different from their competitors. Unlike Benetton and Uniqlo, choosing instead to have all profits go toward opening new Zara stores.
The company is solely owned, but like any large manufacturing company (solely owned or not), Zara’s been accused of human right’s issues (read sweat shops); a common problem that companies run into when trying to manufacture garments that are to be sold at very low price points (hello, Wal-Mart).
I didn’t have any of this knowledge when I visited the Soho shop last July to see what all the fashion fuss was about. My fashion blogging friends always raved about the brand, and I was curious.
But the legions of other devotees that packed the store, which was probably pretty before it was ripped apart by crazy, frenzied, hot and bothered, summer shoppers, over-heated the space and under-whelmed this lady.
I don’t do well in that kind of environment, so I made a break for it, grabbed a $3.00 water from the trolley outside the front doors, ran for the nearest train back to where I was staying.
It took me this 7 months to recover from that over-heightened shopping fiasco, but at last, in the horizontal haze of this weekend’s virus-infested sick-bed, I looked over every piece of Zara’s recent collection and found piles that must be tried. With free shipping and returns. Why not?
But I do have some questions for Zara fans of yonder? What does TRF stand for? Why does it seem like that line rarely carries sizes higher than medium? Are they clearly knocking off Marant this year, or is it just me? What is your favorite piece this season?
Do you shop Zara or not?