Great opportunities can be tough to recognize.
People’s natural wariness and fear of the unknown can cause over-analysis resulting in missing out on things that could potentially be very, very good.
How then do we know when an opportunity is right?
What tells us when we should jump?
Over the past few weeks I’ve become involved with a company I feel so strongly about (in regard to the message, opportunity and potential) that I can’t help but share.
Yet despite my enthusiasm, some of my biggest cheerleaders have become well-meaning naysayers.
So, what’s a girl with a blog to do?
It seems obvious that there’s a connection between our health and the environment. Don’t we all notice that? The changes we see in our children? The litany of seemingly new illnesses always popping up?
I’ve wondered for a long time about toxins in products, but was shocked to learn how we’d been led astray, believing that those products were safe.
I never imagined that 80 percent of personal care products (like baby soap or lip gloss) hadn’t ever been tested for safety.
According to the research,
“There are over 10,000 chemicals used in the skin care and beauty industry, and only about 10% of these ingredients have safety data. The Food and Drug Administration (the agency that regulates cosmetics) allows companies to use cancer-causing chemicals and reproductive toxins in the personal care products that we put on our bodies and on our kids every single day, day after day.”***
“Decades of studies indicate that serious health issues (including asthma, learning disabilities, breast cancer and infertility) are on the rise due in some part to toxic chemicals that we are exposed to in our environments every day.”***
If you’ve followed my blog you know of my struggle with infertility, of my daughter’s terrible asthma, and of my quest for good health and happiness.
This all hits very close to home.
The founder of Beautycounter, Gregg Renfrew, knew that there was a void in the market for “healthy, safe and effective beauty products.”
Gregg saw an opportunity and took it, resulting in a business based on transparency, and creating opportunity for other women through the business model of social selling, or as is often described, “network marketing.”
Despite all the good that the company was built upon, this last aspect has been the biggest point of contention for my naysayers.
And I suppose I understand.
Last month I was invited to a party for one of the other, older social selling companies. I went, and though I liked the products being sold, they were, in my opinion, over-priced. Worse, I felt pressured into buying things I wouldn’t have bought in a different setting (two sweaters later, I did, and do, love what I bought).
Many people have experienced this kind of reaction with the social setting set-up, and so I get the stigma that’s involved.
But Beautycounter is different because education and science comes first.
The products are things we buy for our families anyway; shampoo, body wash, face cleansers. Albeit, Beautycounter’s selection is much more chic than your average drug store purchase, it doesn’t cost nearly what you’d pay at the dermatologist’s office.
Soon to come is a children’s sunscreen line, followed by a makeup line developed under the guidance of Christy Coleman, the company’s Vice President of Creative Design, and make up artist to beauties like Emmy Rossum and Sheryl Crow.
There’s been so much buzz about the company that the New York Times fashion and style blog wrote an online piece summing up the business, and its potential.
Stylist Rachel Zoe’s Zoe Report chose the Rosewater Mist as a favorite (I love it to set my Jane Iredale mineral powder, which I checked, is a level 0-2 safe product according to the Skin Deep Cosmetics Database).
Fashionista.com’s piece, called Beautycounter is the Modern Girl’s Avon Lady, is a cheeky title to describe how the social selling aspect (the hallmark for companies like Avon and Arbonne) has been made current with the use of social media sites like Facebook and personal web pages.
As for the biggest critics in my life, the opinions my five-year-old daughters?
Baths that smell of grapefruit peel and peppermint oil have made them big fans.
Opportunities come and go, and what we do with them determines their success or failure.
If you think you’ll fail, you might.
But if you live without fear, and focus your energies on doing work that matters, there’s nowhere to go but up.
Click around and let me know if you have any questions!
*** Quoted directly from Beautycounter
The hub for all I do, marthawills.com documents life from a working mom's point of view. When not mothering, I manage the social media needs of small businesses through Wills Media Group, LLC, and write a weekly column for Raleigh's News & Observer online entitled, Are We There Yet? Most recently, my passion for health and wellness led me to become involved as a consultant for Beautycounter, a company that's making a difference by educating about toxins in products, spreading the word via the web.
Top Posts & Pages
Recent MediaMy Latest photosFrrreeeezing! #Mainemerrillmartha52The Ramp. #Kennebunk #Mainemerrillmartha60#Happymerrillmartha30A bookshelf says a lot about a person. @cherylstrayed @maggieshipstead #fairyhouses #yoga #wildmerrillmartha20How would you look if you saw a moose? Winter Prelude #kennebunk #mainemerrillmartha20Her treasure. #kids #beach #maine #wintermerrillmartha71