QR codes, otherwise known as Quick Response codes, are two-dimensional matrix codes originally created in Japan by a division of Toyota. When scanned they link directly to a product, blog, or website.
Used on business cards they’ve a become a great way to get the recipient of the card to the intended destination, before the inevitable recycling toss, or loss amidst a paper mess. Scanning the code with an uploaded free App, the digital image can get to the business without having to type in the URL.
If you are like me, scanning other things like the barcodes for coffee at Starbucks and chocolate bars into fitness pal apps, you know that the limits for QR codes are endless. Many people believe that QR codes will replace regular text. And at the rate they’re being used, that doesn’t seem too far off.
1. CREATE BUSINESS CARDS FROM A COMPANY THAT’LL ADD YOUR CODE
There are many websites set up to build business cards with the ability to add your code. One of my favorites (and the most creative) is Moo Business Cards. With many different price points, a person can decide how simple or fancy they want their cards (and codes) to look.
While researching examples of cards with codes, I came across a website called Web Designer Depot with great examples to look to for inspiration.
Interested in adding codes to your business cards or website? Here are some ideas on how to get started, and ultimately better your business.
PURCHASE EASY PEEL LABELS FOR CARDS ALREADY PRINTED
For my direct sales business (with a trademarked image that cannot be used without permission), adding a QR code to my business card wasn’t given as an option. A simple remedy was discovered when I purchased easy peel labels from Avery that had a QR code generator included within the tools. Using the template available at the Avery website, and filling in my website information (must be the www URL, as opposed to http://) in the size to fit the blank space of my card, I printed off an entire sheet, and manually cut and placed the stickers. Problem solved, pictured below.
SIGN UP FOR A QR SITE
A great site called Kaywa.com can generate html links for up to five free QR Codes that can be added to a website, Facebook, or a contact form connecting to a business owner’s address, phone, and email.
For folks eager to utilize QR codes across all media, there are pricing plans, which include more detailed packages based on business needs.
A step beyond the Kaywa codes is a new site called Likify that large businesses (i.e. Nike and Sephora) are using to direct mobile visitors to a particular landing page, giving viewers the ability to Facebook “like” the page. For smaller businesses, there is a $29.00 fee per month to access the same kind of technology that the big guys pay $200.00 per month to use. It’s a great way to drive visitor to you and your business…. read more about Likify here!
INCREASE YOUR SEO
One of the most important marketing aspects for business websites is the use of Search Engine Optimization or SEO. By creating content that a search engine can recognize, a websites’ status can be raised in a search, leading to more hits.
Promoting a site by using keywords is an SEO strategy, so by utilizing QR codes in which are URLs contain keywords that are imbedded, great for increasing traffic to your site.
However, techies who study QR codes and SEO worry that “keyword rich codes” contain so many characters that when they’re converted to a visual image they become impossible for cameras and smartphones to scan. By having less keywords in the URL, the balance of black and white makes it easier to actually link. Keeping your code simple may encourage better SEO.
Do you use SEOs for your business? How in-depth do you think you would use QR codes?
The hub for all I do, marthawills.com documents life from a working mom's point of view. When not mothering, I manage the social media needs of small businesses through Wills Media Group, LLC, and write a weekly column for Raleigh's News & Observer online entitled, Are We There Yet? Most recently, my passion for health and wellness led me to become involved as a consultant for Beautycounter, a company that's making a difference by educating about toxins in products, spreading the word via the web.
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