Joules – British Brand I’m Loving
A few months ago my girls and I got giddy paging through a catalog from unknown (to us and most Americans, I think) British company, Joules.
My daughters, bed jumping over images of ditsy prints and appliqued tees, folded down pages of things that they loved. And I was excited that they were excited. It gets tough to find pieces that are a mix of classic and clever… girlish but not baby. Our go to pieces from Boden (the other British brand that my children live in), and many from the Nordstrom children’s department, have been, to this point, the ones that fill their closets.
So when Joules contacted me to ask if I’d create a wish list post for my readers, it didn’t take long to decide that this is a company I’d be happy to share. I love the brand’s take on modern children’s clothing, their sweet yet functional aesthetic. But I wasn’t yet sold on the women’s line until I had a chance to poke through the collection. What I found were some great basics that all women need in their closets. More specifically, their coat closets!
With the sun shining today on this second day of Spring I’m on the Internet shopping-hunt, building a wardrobe for my girls that’ll take them through the summer.
But for me, not in need of anything except a new fall jacket, and a winter puffer (I demonstrated such restraint this year), means I hit the jackpot with Joules. I’d absolutely wear any of their pieces from the Jackets, Coats and Parkas page!
*This is a paid post, one that was easy to write.