Joules – British Brand I’m Loving

Ditsy Tilly Dress. So close to Liberty of London. Just wonderful!

A few months ago my girls and I got giddy paging through a catalog from unknown (to us and most Americans, I think) British company, Joules.

My daughters, bed jumping over images of ditsy prints and appliqued tees, folded down pages of things that they loved. And I was excited that they were excited. It gets tough to find pieces that are a mix of classic and clever… girlish but not baby. Our go to pieces from Boden (the other British brand that my children live in), and many from the Nordstrom children’s department,  have been, to this point, the ones that fill their closets.

So when Joules contacted me to ask if I’d create a wish list post for my readers, it didn’t take long to decide that this is a company I’d be happy to share. I love the brand’s take on modern children’s clothing, their sweet yet functional aesthetic. But I wasn’t yet sold on the women’s line until I had a chance to poke through the collection. What I found were some great basics that all women need in their closets. More specifically, their coat closets!

With the sun shining today on this second day of Spring I’m on the Internet shopping-hunt, building a wardrobe for my girls that’ll take them through the summer.

But for me, not in need of anything except a new fall jacket, and a winter puffer (I demonstrated such restraint this year), means I hit the jackpot with Joules. I’d absolutely wear any of their pieces from the Jackets, Coats and Parkas page!

As for their wellies? No one does better wellies than the Brits, and while, no… I don’t need a new pair, don’t fault me when you see me in the Larkdale during the next Springtime monsoon.


Happy shopping!

JNR JUNE Girls Jump Suit

June Jump Suit. The ditsy print is on lots of great pieces throughout the collection. This jumpsuit makes me wish I was seven.

Candy Pink Pony Print. Such a good piece for any day of the week, and time of the year.

JNR MABEL Girls Quilted Jacket

Mabel Quilted Jacket. Also in Navy, but when pink is an option my girls can’t say, “No.” Note the ditsy.

JNR MAGGIE Girls Short Sleeved Applique Top

MAGGIE Short Sleeved Applique Top. As per the applique, Americans should eat more lemon curd. Deliciousness!

JNR FLUTTER Girls Frilled Jersey Top

Flutter Frilled Top. Very Crew Cutesque, no?

JNR JODDING Girls Jeggings

Super soft Jodding Jeggings. My kids won’t wear anything but leggings. These are a good option.

JNR PORTIA Girls Jersey Jacket

Portia Jersey Jacket. Super for bigger girls. The embroidery is a sweet pink rabbit…girlies up the piece.


Fairhurst Coat. I’m over my Burberries. This one may be waiting in my closet for next Fall.

LANGRIDGE Womens Quilted Coat

Landridge Quilted Coat. Have needed a coat like this for ages, but didn’t want Northface’s. Way less expensive option here, and the navy is perfect.

POSHWELLY Womens Poshwelly

Poshwelly in pink. The Brits know how to do a welly.

MOLLY WELLY Womens Molly Rain Boot

MOLLY WELLY Molly Rain Boot

LARKDALE Womens Canvas Rain Boot

Larkdale Canvas Rain Boot. Probably my favorite!

*This is a paid post, one that was easy to write.

22. March 2014 by Martha Merrill
Categories: Fashion, Shops | Tags: , , | 15 comments

Comments (15)

  1. Oh you’ve picked out so e beautiful pieces there. Joules do have very pretty clothes for girls. Wish my big girl was 6 again. Donna x

  2. My little one has lots of clothing from Joules. The children’s clothing really mixes well with lots of other brands. It does get a little bit ‘Boden’ with the kids clothes but I don’t think that matters. I have a ‘country’ tweed style jacket and my Husband has one of their Barbour style jackets and all are excellent quality and design. I think you can usually pick out a few pieces that are very wearable indeed. H xx

    • Oh thanks for commenting Helen. It’s nice to hear that the quality is good. I might have to look more carefully at the women’s pieces.

  3. Hi there, like you, we have to rely on the catalogue in Ireland, but I did have the chance to browse through the actual rails in Gatwick Airport a few weeks ago. Very nice! Lovely choices and I can see why your girls were giddy with excitement!
    The Flaky Fashionista recently posted…Wednesday WishMy Profile

    • I didn’t realize that you were in Ireland. How fun to have rails at the airport! Our airports aren’t nearly as fun.

  4. How gorgeous?! My girl is a very girly girl & would love all of the above! Pink would be her 1st choice too! As for wellies who wouldn’t want a pair when they are that cute?! 🙂 Ax
    Cous Cous and Cork Wedges recently posted…Back To Work & No Trousers!My Profile

    • I think my favorite is that they made such a great ditsy and then let if flow through the collection. And you are right… cute wellies…can’t say no.

  5. Ooh, I love Joules. I wear it and blog about it. I find it to be excellent quality and I adore the bright prints. I’m glad you’ve “discovered” it! Love Liz xxx
    Liz recently posted…Outfit Post:Navy and Red Spotted Top with High Waisted JeansMy Profile

  6. Gorgeous pieces – they almost make me long for a little girl to dress up – not sure my Joe would do floral wellies!

  7. Great pieces Martha!!! I LOVE the lemon curd t-shirt – anything to remind me of home! xx
    Poppy’s Style recently posted…Out with my favorite girl.My Profile

    • Ohhhh lemon curd! Why don’t Americans eat it! I’m not sure there’s anything more delicious.

  8. So so super cute! Especially those pink wellies!
    Christine @ Love, Life, Surf recently posted…Reebok True Studio Slipper ReviewMy Profile

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